Jim Rhoden is the chairman and principal owner of Futren Hospitality, which owns and manages private clubs and golf clubs in the greater Atlanta area. Throughout his long career, he has developed and managed major real estate projects in Florida, Georgia, and North Carolina, and believes strongly in giving back to his community.

He is also a talented and prolific storyteller who has amused two generations of kids with tales about his favorite characters, Cowboy Little and Cowboy Small, who love to explore the world around them.