Frank W. Baker has worked in television news, public education, and public television. In 2019, Frank was recognized by UNESCO with its GAPMIL (Global Alliance Partnership for Media & Information Literacy) honor. In 1998, he founded the Media Literacy Clearinghouse website and began helping teachers and students better understand how to think critically about the media. He is the author of four books on media literacy, including Close Reading the Media: Literacy Lessons and Activities for Every Month of the Year (Routledge, 2017).